Toyota Hilux “Invincible 50” Celebrates 50 Years of Success

Toyota Hilux pickup trucks are legendary for the durability and reliability they have demonstrated around the world since 1968. In the U.S., the Hilux name was dropped in the mid-1970s in favor of simply “pickup” until the arrival of the Tacoma name in 1995. The current Hilux shares some things in common with the U.S.-market Tacoma, but for the most part it’s a completely different truck.

But the Hilux (or HiLux in Australia) is the Toyota pickup the rest of the world knows and loves. To celebrate 50 years of kicking ass around the globe, a special Hilux “Invincible 50” show truck is now on display at the 2017 Frankfurt Motor Show. Since its inception, the Hilux has sold more than 18 million units around the globe, according to Toyota—not too shabby.

The silver Hilux “Invincible 50” special edition sports matte black with a splash of red graphics high over its sidebars, a black front under-run, black roll bar, and black wheel arch moldings. It rolls on 18-inch matte black alloy wheels fitted with beefy BF Goodrich all-terrain tires.

Inside, the pickup gets a plastic bed liner and a large toolbox, model-specific scuff plates, floor mats, and a leather hand brake—all black, of course.

No other details were provided about the special edition truck, but we imagine it packs a 2.7-liter gasoline four-cylinder engine or a 2.8-liter turbodiesel mated to a six-speed manual transmission, but that’s really just our wishful thinking.

Toyota states that Hilux European sales are expected to top 40,600 units in 2017, which should best the previous record of 40,104 set back in 2007.

Source: Toyota

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