Chery Wants to Enter American Market, Previews SUV for Europe

China-based Chery Automobile once again hopes to break into the U.S. market, and it’s making its intentions known with a new crossover concept coming to Frankfurt. Although the exact timing remains unclear, Chery says the SUV is the company’s “first step” toward entering the European and American markets.

Codenamed M31T, the small crossover will debut at the Frankfurt auto show on September 12.

Teaser sketches hint at the automaker’s first model in a new line of global cars. Chery says the design is “aimed at young, urban, forward-thinking customers,” featuring oversized wheels, full LED headlamps, and chrome across the front fascia and on the front bumper, side skirts, and window surrounds.

Chery says it will begin selling vehicles in Europe within the next few years, focusing on crossovers and SUVs. “Launching within a few years, all models in the lineup will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features,” said Ray Bierzynski, executive vice president of Chery R&D Center Shanghai, in a recent release.

It has been a while since we heard Chery make plans for our shores. But a small crossover could be an attractive product should it come to North America.

Last year, Chery sold 700,000 vehicles, a 28-percent increase from the previous year. About 100,000 of these vehicles were exported to markets outside China.

Would you like to see this crossover make its way to the U.S.?

Source: Chery, Automotive News (Subscription required)

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